Training, Marketing and Promotion

In a time when private brands are growing twice as fast as national brands, IGA is proud to provide its Alliance with a world-recognized, better-than-national-brand line of products.

Training - From training for your team and proven member best practices you can easily replicate in your own store, to connections with fellow members and partners—IGA has some of the industry's best-in-class examples of grocery retailing.

Marketing - Connect with shoppers and drive traffic to your store with IGA marketing programs, including: IGA's national digital ad, social media management, health and wellbeing content, eCommerce solutions, cause marketing initiatives and thematic shopper promotions.

Promotion - Leverage the value of IGA's creative team to add visual impact to your store. Drive home the importance of shopping local with IGA's Local Equals Fresh visual merchandising campaign.

The Benefits

From southern Georgia to downtown Seattle, from New South Wales, Australia, to Hunan, China, each IGA store is unique, serving communities of every size, and customers from every economic background. Entrepreneurial spirit, innovation and experimentation are flourishing at IGA with some of the industry's best-in-class examples of grocery retailing.

The Cost

Check out the IGA website for more info.

Other Key Info

IGA is the leading independent retail grocery brand in Australia and as such, has benefits that no other brand can deliver. It offers a professional support network, backed by volume buying and negotiating power. Strong promotional and marketing programs give independent retailers a unified and competitive voice. This is in addition to behind the scenes support through dedicated retail consultants, IT, marketing, merchandising and, business planning and strategy.