Published on 28/04/2017 by Punchmedia

Advertising and Cross Promoting Your Business

A key element of marketing is advertising. You can market your business through a variety of advertising means, including mail, email, developing your own website, online advertising, newspapers, magazines, television, radio and the phone book.

Benefits of advertising

Advertising can help you establish or position your business, sell your products or services and communicate your offerings to your customers. If successful, advertising has the ability to reach a large audience and attract more sales.

Public relations

Aside from traditional advertising, you can also consider using public relations (PR) to promote your business.

PR is about trying to create a positive image for your business. PR activities can include advertorials, sponsorships, events, product placements and press coverage. Although using public relations takes skill and innovative ideas to grab peoples' attention, it can generate a lot of publicity for your business if used effectively. One of the most useful skills to learn is how to write an effective media release.

When writing your media release, ensure you include:

  • newsworthy content – current and factual
  • an engaging headline
  • newspaper style layout - who, where, when, what, why, and how in the first paragraph
  • short, succinct sentences
  • your customer's perspective
  • interesting quotes
  • contact details for your business
  • a media kit (for example, if you are launching a major new product or a notable person has joined the business, you may wish to put together a media kit including background information, resumes of relevant people, launch information or brochures).

Be aware of your legal obligations

When advertising and promoting your business, it's important to ensure that your information is always accurate and truthful. Before deciding how you will advertise your business, you should analyse which advertising medium will best suit your customer base.

If you decide to engage in online and e-marketing, you will need to understand your legal obligations related to the Spam Act.

Creating your online presence

To stand out from the growing number of online businesses, you'll need to find a way to make yours unique. Even if your product or service isn't a one-off, try to think of an approach that will make it stand out. This could be a custom-designed website, or the way your goods are delivered.

The kind of website you create will vary from business to business. In fact, you may not even make a 'traditional' website – instead, you might like to use a host website or service to create an online shop, or a blog.

Whichever option you choose for your business is known as your 'online presence'. You can even use multiple options to create your online presence, through cross-promotion and content sharing.

Checkout our listings here
Ab Assets/Broker Avatar

punchmedia

Curtis is a leading expert in the business-for-sale industry, serving as a senior content creator at anybusiness.com.au.

With a career spanning over fifteen years, Curtis has accumulated extensive knowledge in the domain of business sales, acquisitions, and valuations. His deep understanding of market dynamics and his ability to translate complex industry jargon into accessible insights make him a trusted resource for entrepreneurs and business owners looking to buy or sell businesses.

Related articles

02/02/2014 by Melinda.Oliver
The Wolf of Wall Street film is an intoxicating mix of seedy stock market practices, suave sales techniques, charismatic but corrupt businessmen and mountains and mountains of cash. Leonardo DiCaprio plays Jordan Belfort, the infamous Wall Street stock market guru who built an incredible fortune selling penny stocks and laundering money, before facing the wrath of the FBI, prison time and millions of dollars in fines. Whi...