Published on 21/11/2019 by Any Business.Com.Au

Capitalise at Christmas: Holiday Marketing Ideas for Business Owners

Now that we're less than 2 weeks from December 1, as a business owner, you must be turning your attention to pushing your wares with a Christmas holiday focus.

Now is the time to initiate some simple strategies that will help your business better engage with your customers and capitalise on the festive season.

Here are some ideas to get you thinking:

Christmas marketing ideas for cafes, restaurants and bars

As the weather gets warmer, people usually begin to enjoy some more refreshing festive options. Adding a seasonal offering to your menu such as a holiday themed drink or snack may help people get into the Christmas spirit.

You can do the same with your branding by adding a bit of Christmas flair to your takeaway offerings by using Christmas themed graphics or messages on your cups, boxes and serviettes etc.

Christmas marketing ideas that won't break the bank

Christmas is undoubtedly a time of giving, so introducing a charitable aspect to your holiday revenue drive is a great way to not only engage with your customers, but to support those in need at an often difficult time for the less fortunate.

Depending on your business type, you could host a food drive, donate a percentage of all sales during a specific period to a charity, or even organise a toy or clothing collection.

Christmas marketing ideas for social media

It's nearing the end of the year and your customers, no matter who they may be, are likely to be feeling the stress from this busy period. So now is the time to reward your most engaged audience, your social media fans.

You can thank your most loyal followers by having offers exclusively across our social media channels. Digital coupons and promo codes work best with online stores, but brick-and-mortar businesses can still offer print-at-home coupons or codeword promos that can be used online or in-store.

Publish helpful, holiday themed videos

Christmas time is the ideal time to post short, relevant videos that help your customers – without being overly promotional.

Identify items you sell that, due to their size or shape, could be difficult to wrap, and then film demonstrations on how to gift wrap them with ease. Keep the videos short – if you intend sharing on Twitter they should be no more than 140 seconds long, while Instagram's limit is 60 seconds – so instead of trying to demonstrate multiple items in one video, shoot separate videos for each demonstration.

Similarly, if you sell a lot of flat-pack items, you could publish videos that demonstrate how to easily assemble them - make sure you wear your Santa hat!

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AnyBusiness.com.au

Curtis is a leading expert in the business-for-sale industry, serving as a senior content creator at anybusiness.com.au.

With a career spanning over fifteen years, Curtis has accumulated extensive knowledge in the domain of business sales, acquisitions, and valuations. His deep understanding of market dynamics and his ability to translate complex industry jargon into accessible insights make him a trusted resource for entrepreneurs and business owners looking to buy or sell businesses.

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