Published on 15/06/2017 by Any Business

Creating an Online Presence for Your Business

To stand out from the growing number of businesses online, you'll need to find a way to make yours unique.

Even if your product or service isn't a one-off, try to think of an approach that will make it stand out. This could be a custom-designed website, or the way your goods are delivered.

The kind of website you create will vary from business to business. In fact, you may not even make a 'traditional' website – instead, you might like to use a host website or service to create an online shop, or a blog.

Whichever option you choose for your business is known as your 'online presence'. You can even use multiple options to create your online presence, through cross-promotion and content sharing.

Why use social media for your business?

Social media can help you engage with your customers, generate conversation and find out what people are saying about your brand and business.

You can also use it for advertising, promotional giveaways and mobile applications. Social media can be daunting, but with some research and planning, you can use it to your business's advantage.

Benefits of a website

Having a website for your business can be important to your business's success and growth.

Some of the benefits of having a website for your business may include:

• giving your business a digital shopfront

• allowing your business to always be 'open for business'

• increasing your target audience reach to a global audience

• allowing your customers to be able access your products or services anytime, anywhere

• working as a marketing tool to sell and promote your products and services, and increase customer engagement

• creating or enhancing your brand and reputation

• improving your business productivity and efficiency

Consider your business goals & budget

Before creating a website, consider why and how a website will help your business reach its goals.

Plan and research your online presence so that you choose an option that is useful and targeted to your business product.

For example – if your business is in selling handmade jewellery, you could consider opening a personalised online store that your customers can shop in.

If you're providing a graphic design service, you might want to design a website that showcases your skills and incorporates visual media.

For additional information visit business.gov.au

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AnyBusiness

Curtis is a leading expert in the business-for-sale industry, serving as a senior content creator at anybusiness.com.au.

With a career spanning over fifteen years, Curtis has accumulated extensive knowledge in the domain of business sales, acquisitions, and valuations. His deep understanding of market dynamics and his ability to translate complex industry jargon into accessible insights make him a trusted resource for entrepreneurs and business owners looking to buy or sell businesses.

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