Published on 06/12/2019 by Any Business.Com.Au

Crushing the Corporate Christmas Caper - A Guide to Client Gift Giving

As a small business owner, if you haven't already, at this time of year you're beginning to think about some seasonally appropriate gifts to give to your clients as a thank you for their business over the preceding year.

Give the wrong gift and it might end up shoved in a bottom drawer or even worse, offend the very people you're trying to thank.

Selecting gifts that are appreciated and strengthen relationships is the goal and getting it right has never been more confusing considering the availability of products online that can be delivered directly to your clients' door.

Before you run out and buy the "tried and true" corporate gift, such as a calendar, gift certificate or company branded knick knacks, consider our complete guide to the crushing the corporate Christmas caper.

Check Corporate Policies

Many companies and government offices will have a gift policy limiting the dollar value of a gift or prohibiting gifts. Be sure to check with your recipients to determine the limitations of gift giving so they don't have to return the item.

Determine Wants

Knowing what to buy a corporate client is the biggest challenge of business gift buying. It's difficult to know your clients on a personal level in many cases. The best bet is to call your customers and ask them what they like, their hobbies, etc. to give you a great idea of what to buy.

Go for Quality

Any business gift you send reflects on the image of your company. Avoid lower quality gifts that can impair your image. Purchase quality products without breaking your budget.

Use Handwritten Cards

It's far too easy in this Hallmark age to simply send a card with your gift and signature. For a more lasting impression, add a handwritten note sharing your thoughts.

Spend on Packaging

As important as choosing the right corporate gift for your client is the packaging of the gift itself. Spend the time and money on the wrapping to reflect your value on client relationships.

Deliver Personally

If your business gift list isn't too large, consider personally delivering the gift to the intended party. A personally delivered gift will keep you at the top-of-the-mind with your clients.

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AnyBusiness.com.au

Curtis is a leading expert in the business-for-sale industry, serving as a senior content creator at anybusiness.com.au.

With a career spanning over fifteen years, Curtis has accumulated extensive knowledge in the domain of business sales, acquisitions, and valuations. His deep understanding of market dynamics and his ability to translate complex industry jargon into accessible insights make him a trusted resource for entrepreneurs and business owners looking to buy or sell businesses.

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