David Jones has announced plans to revolutionise food shopping in Australia with an upmarket alternative to the weekly grind up and down the aisles. Woolworths Holdings group chief Ian Moir said shoppers would get their first taste of the new-look food business in 2016 and that it would transform grocery shopping in Australia. "People aren't getting a good enough experience from food shopping in Australia," Mr Moir said. "There's no equivalent to (UK upmarket food retailer) Waitrose and yet there is a consumer base that would respond to that." The food operation is expected to grow into one of David Jones' most profitable divisions but Mr Moir said it was important to get the groundwork right and nurture relationships with local suppliers. The announcement comes as Australia’s supermarkets and groceries industry is projected to post annualised growth of 3.8% over the five years through 2015-16 – including forecast growth of 2.5% in 2015-16, to reach $88.1 billion.