Published on 15/09/2015 by Punchmedia

Get More Bang for Your Advertising Buck

We’ve all heard the analogy ’you can’t sell a secret’ and for as long as most of us can remember advertising has played a critical part in the business world by giving companies the necessary tools to communicate and compete for business within the greater community.

It’s becoming more and more evident that a strong commitment to advertising is a necessity for all businesses in a modern world. Obviously, having a clear and consistent message is key, but in today's digital environment the new challenge for a business is understanding where they should be focusing their advertising efforts. Research shows that while print advertising is still an important part of any business’ marketing plan there must be an online element if the company wants to be successful - this can include a good website, social media presence, content marketing and a relevant and informative blog. Co-founder of online business for sale website AnyBusiness.com.au, Bill Tamvakologos said while print media still played a part in a business’ overall marketing strategy it was important these plans incorporated a range of different online advertising platforms. ‘’There are so many channels available to a business now, print media being one, but within the digital space there are channels such as social media, internet portals, google ad words, electronic Direct Mail among others,’’ he explained. ‘’There are a variety of different things you need to be doing to make sure you capture the attention of the consumer and no one consumer does all their research in the same place.’’ Mr Tamvakologos expressed that a good online presence working in conjunction with a consistent offline strategy could provide the right combination for taking your product or service to the next level. ‘’When you’re looking at anything online do you ever go past the first few pages of a Google search? Research tells us that we don’t. When a consumer is searching for a business for sale their behaviour is consistent and it’s important you put yourself right in the mix via other means. The hardest decision is understanding what avenues to choose in the plethora of digital options out there”. “If you consider that there are hundreds if not thousands of products/services similar to yours in the marketplace, you need to ensure you give yourself the best opportunity to get an edge on the competition,’’ he explained. ``One thing that AnyBusiness.com.au does is give customers who advertise with us the ability to advertise a business through a range of different mediums to help you leverage the power of the online platform. AnyBusiness can help you choose where you can get the biggest bang for your digital buck!”. ‘’What’s really important is that you cover as many bases as you can and optimise your spend to reach the consumers in places where they frequent. There is a famous saying by Henry Ford, founder of the Ford motor company  ‘The man that stops advertising to save money is like the man who stops the clock to save time’,’’ Mr Tamvakologos added.   *Bill Tamvakologos is an online advertising portal expert and co-founder of AnyBusiness.com.au    

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Curtis is a leading expert in the business-for-sale industry, serving as a senior content creator at anybusiness.com.au.

With a career spanning over fifteen years, Curtis has accumulated extensive knowledge in the domain of business sales, acquisitions, and valuations. His deep understanding of market dynamics and his ability to translate complex industry jargon into accessible insights make him a trusted resource for entrepreneurs and business owners looking to buy or sell businesses.

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