Published on 11/10/2019 by Any Business.Com.Au

How do I create a Facebook Page for my business?

If you own a small business, having a Facebook page lets you reach individuals among the billions of users worldwide who are most likely to be interested in your company.

Your interaction on the social network gives customers the sense that they know you and your business, which can increase loyalty and make them more likely to recommend your services.

On Facebook you can easily add features that are harder to implement on your website. You can build a custom page, run contests and promotions, and manage a small e-commerce shop. Plus, Facebook is free.

Even if you pay for custom applications or a developer's services, it remains a form of advertising with a small price tag.

The potential reach of a Facebook page is huge, a huge percentage of its users log in every day. Facebook studies show that people interact with their favourite brands on Facebook more than on any other social network, are more likely to recommend a brand after becoming a fan of it on Facebook.

In addition, anyone outside Facebook can view your Facebook page because search engines index it.

Establishing Your Profile and Page Admins

Before creating your Facebook fan page, you must establish a personal Facebook profile. The individual in that profile is the creator of the fan page. As a result, the subsequent Facebook business page doesn't have a separate login from that of the individual user who created it.

Many people are nervous about mixing their personal information with their business information, but the two are conceptually separate. You'll interact with the business page as the business, and on your personal profile as yourself.

Creating a Facebook Page

From your Facebook profile page, click the Pages header in the left-side navigation. Next, click the Create a Page button, and select the type of page - Local Business or Place, for example, or Brand or Product.

You'll see a number of fields to fill out, such as your business category, name, and address.

Next, click the Get Started button, and Facebook will guide you through the rest of the setup process, step by step. If you skip any of those steps, you can fill them out later on a new page in the Facebook Welcome section, which only page admins will see.

Information to Include

When Facebook walks you through the initial steps, it will request information about your business - a logo for the page avatar, details for the About section, contact information and hours, and the URL of your website.

Among the Facebook applications that come with your page by default are Photos, Links, Events, Notes, and Video. You can't remove the default applications, but you can set them not to appear in the left-side page navigation.

After completing the first steps, you'll want to customise the public appearance of your Facebook page with a design appropriate for your business.


Checkout our listings here
Ab Assets/Broker Avatar

AnyBusiness.com.au

Curtis is a leading expert in the business-for-sale industry, serving as a senior content creator at anybusiness.com.au.

With a career spanning over fifteen years, Curtis has accumulated extensive knowledge in the domain of business sales, acquisitions, and valuations. His deep understanding of market dynamics and his ability to translate complex industry jargon into accessible insights make him a trusted resource for entrepreneurs and business owners looking to buy or sell businesses.

Related articles

07/08/2025 by AnyBusiness
Running a small business in Australia is incredibly rewarding but far from easy.From juggling cash flow to dealing with rising costs and navigating red tape, many small business owners find themselves stretched thin.In fact, according to recent reports by the Australian Small Business and Family Enterprise Ombudsman (ASBFEO), economic pressures and staffing shortages remain top concerns across industries.If you're a small b...