Fair trade coffee entrepreneur Will Young is taking his beans to Park City following a successful pop up experiment. After a successful residency is Seattle, Young decided it was time for his business to "take the next step" and establish a presence in the US. Young said the business' approach to growth had always been very considered, putting top priority on ensuring its brand values were preserved "100 per cent". Australia’s appetite for fine coffee has driven industry growth over the past five years. This love affair with coffee has helped the Coffee Shops industry maintain steady growth despite an uncertain economic environment. Industry revenue is forecast to grow at a compound annual rate of 4.0% over the five years through 2016-17. As coffee drinking has become further entrenched in the daily lives of many Australians, the number of coffee shop establishments has risen. The availability and range of coffees has also expanded. Industry revenue is expected to rise by 2.8% in 2016-17 to total $2.5 billion, as consumers continue to seek out coffee shop beverages.