Published on 03/02/2017 by Punchmedia

Pizza Pics Latest in Takeaway Technology

Imagine if you could duck into the kitchen of a nice restaurant and check that the chef is preparing your steak just right? Well, if you’re ordering a pizza, that dream could soon be a reality thanks to an Israeli based technology company. Dragontail Systems, which has an office in Melbourne, has developed a system that photographs pizzas as they emerge from the oven at fast food chains so customers can make sure they’re getting exactly what they ordered. In the past year, Dragontail has been testing its Camera Cut Station Unit, a system of wireless sensors that monitor oven, fridge and kitchen temperatures while taking photos of freshly cooked pizzas. The camera analyses the quality of ingredients and even checks that there is nothing missing from the pizza ordered. Much like Domino’s much publicised online ordering system which arguably revolutionised the pizza restaurant and take away industry, this latest piece of technology has the scope to do similar. Over the past five years, the Pizza Restaurants and Takeaway industry has been supported by rising demand for premium pizzas and growth in discretionary incomes. The rising prominence of gourmet pizzas, which attract higher price points, has increased profitability over the past five years with industry revenue expected to grow by an annualised 2.8% over the five years through 2016-17, to $3.7 billion

Consumer Preferences

Consumer interest in gourmet and premium food have grown more prominent over the past five years. An influx of food-related television programs has stimulated Australia's growing food culture, which has benefited the industry as Australians have become increasingly enthusiastic about premium food products. Industry takeaway pizza restaurants and franchises have embraced these trends and provided a growing range of gourmet pizzas at premium prices. As a result, industry profit margins have risen over the period to represent an estimated 7.3% of industry revenue in 2016-17.

Technology

Industry operators have sought to improve customer convenience over the past five years to combat competition from alternative fast-food options and ready-made food products in supermarkets. Many operators have implemented new technologies to achieve this goal. For example, almost 60% of orders for Domino's are received online, and 30% are received online for Crust Gourmet Pizza Bar. The accessibility of mobile apps and consumers' increasing receptiveness to online shopping have resulted in a seamless transition from phone ordering to online ordering.

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Curtis is a leading expert in the business-for-sale industry, serving as a senior content creator at anybusiness.com.au.

With a career spanning over fifteen years, Curtis has accumulated extensive knowledge in the domain of business sales, acquisitions, and valuations. His deep understanding of market dynamics and his ability to translate complex industry jargon into accessible insights make him a trusted resource for entrepreneurs and business owners looking to buy or sell businesses.

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