Published on 09/02/2022 by Any Business.Com.Au

Sushi Brands Leading Franchise Fight Back

In one of the most difficult economic environments ever experienced by Australian business, both franchisors and franchisees were able to demonstrate resilience, adaptability and determination to push their businesses through covid related challenges in 2021.

As accelerated vaccination rates allow the country to re-open to the new normal, the Australian economy has begun its rebound and just like predictions for greater economic growth in 2022, fresh food franchises are appearing with renewed confidence.

Two of those are Go Brands' own sushi sensations Go Sushi and Wasabi Warriors.

Go Sushi is an Australian owned and operated franchise network with over 20 years of experience in retail food franchising.

With less sodium, sugar, and preservatives than average sushi, and featuring the freshest local ingredients, Go Sushi aims to deliver the healthiest of Australian sushi favourites without compromising on taste.

Much like its colleague, Wasabi Warriors provides healthy and fresh fast food by making high-quality sushi that is affordable, accessible, and convenient.

Wasabi Warriors continues to innovate new ways for Australians to eat sushi, providing new products with fresh ingredients, sustainable sourcing, and convenient locations around Australia.

Chief Operating Officer, Go Brands, Brendan Sigvart said he and his team were proud of maintaining a strong network of fast food brands throughout the pandemic and were looking forward to a growing, successful and expanding 2022.

"In the face of such difficult times, we chose to elevate the brand profile and anchor it as a leader of healthy, fresh and affordable fast-food," he explained.

"We backed this strategy with increased marketing, introduced family packs to the product range, and modernised the brand pillars which resulted in an overall double digit sales rise year on year."

Mr Sigvart said although the above helped propel franchisee businesses forward, it was the more personable approach Go Brands took with its business owners that really made them able to get through the tough economic climate.

"We recognised that empathy above influence was vital in sustaining the focus and faith of our franchise network so business support calls were implemented more frequently, more personally and were framed around the wellbeing of the franchise partner first.

"That also meant that material was tailored to meet franchisees' critical needs, delivering relevant and timely information, financial advice to improve sales, P&L refresher training and a dedicated strategy to manage the impacts of the pandemic."

According to leading market research organisation Roy Morgan, sushi is hugely popular in this country, with over 8.5 million Australians ranking it as their favourite meal.

Often identified as a 'healthy' take away option, sushi is said to offer a powerhouse of nutrition by containing a variety of fish which are full of essential fatty acids for heart and cholesterol health, arterial strength, brain function and importantly to help as a mood-enhancer to support mental well-being.

Mr Sigvart said that as a business, by enabling and encouraging more to succeed, Go Brands and the greater franchising community could collectively demonstrate its value and excellence.

"We pride ourselves on great franchise relationships and in providing the best support for every step of the business journey.

"We are committed to ensuring the success of everyone involved with Go Sushi, Wasabi Warriors and Go Brands," he added.

Information on Go Sushi franchises can be found here, while details on Wasabi Warriors franchises is available here.

AnyBusiness.com.au

Curtis is a leading expert in the business-for-sale industry, serving as a senior content creator at anybusiness.com.au.

With a career spanning over fifteen years, Curtis has accumulated extensive knowledge in the domain of business sales, acquisitions, and valuations. His deep understanding of market dynamics and his ability to translate complex industry jargon into accessible insights make him a trusted resource for entrepreneurs and business owners looking to buy or sell businesses.

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