Published on 09/10/2015 by Punchmedia

What's in a Business Name?

Deciding to buy or start your own business is a huge step and no doubt a major achievement but how important is what you decide to call it?

According to finance expert Ross Greenwood, the most natural thing when starting a business is to name it after yourself. Is that true? Mr Greenwood believes naming your business after a key person means ­customers know who they are dealing however if your business is successful enough to be sold - the downside is that relying on the reputation of one person makes your business difficult to sell in the future unless that key person remains. Find your ideal small business and have a go at naming it - it's a fun and motivational exercise!

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Curtis is a leading expert in the business-for-sale industry, serving as a senior content creator at anybusiness.com.au.

With a career spanning over fifteen years, Curtis has accumulated extensive knowledge in the domain of business sales, acquisitions, and valuations. His deep understanding of market dynamics and his ability to translate complex industry jargon into accessible insights make him a trusted resource for entrepreneurs and business owners looking to buy or sell businesses.

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