Published on 04/03/2020 by Any Business.Com.Au

Why do small businesses need a website?

Having a business website allows you to display details of your products or services and get your brand out to your audience. It can become your shop front, available to customers all over the world.

These days with a number of website builder offerings out there, you can do it yourself and a pretty minimal outlay.

You don't have to know how to code or design, your online store is not restricted to business hours, and it's one of the best means of free advertising - really it's almost essential for your business's success and growth.

Having a small business website isn't just about selling your goods and services — it's also about providing something of value to potential customers.

Still not sure how having a website will help you grow your business? Below are our top 10 reasons your business should have a website and how you can easily do it yourself.

1. Potential customers will go elsewhere

If you don't have a business website, today's digital-savvy (and impatient) customers may look elsewhere. It's almost the case now that people will again look to another website if you can't automatically order, book or purchase goods or services directly through the site.

2. You can create your own word of mouth

Ninety percent of consumers claim that online reviews influence their buying decisions.

You could rely on Google, Yelp, and other review sites to host reviews for your brand, but you can kill two birds with one stone on your own website.

Since potential buyers are already looking for you online, including customer testimonials on your site is a great way to impress potential buyers.

3. Create your own story around your business

It's true that you cannot control what others say about you on social media channels, but you can influence public perception by creating your own story via a business website.

A company blog helps business owners get their message, mission, and personality in front of their target audience faster than print ads or brochures.

Plus, social icons linking to Facebook, Twitter, Instagram, and other networking platforms make sharing your content easier for your visitors who like what they see.

4. There are cost effective ways to build your website

When you use a website builder for small business, you position your company to reach thousands more potential customers at a reasonably minimal cost.

5. Step by step website builders will guide you

With no prior experience and an intuitive, beginner-friendly website builder, you can create a small business website in minutes.

Most builders have a range of templates and packages to choose from, it's simply a case picking the one that's suits your business and your budget.

6. Your competitors definitely have an online presence

Consumers typically start their buying journey with research and recommendations from peers and social network connections.

Studies show that once a consumer has an idea of what they need or want, they start researching, and 72 percent of them go online to find educational material, reviews, and testimonials.

So if you're not staying competitive with your competition, you're giving shoppers a reason to buy from another brand.

7. You're always open

Nobody wants to work at 3am, but some people like to shop then. Having a business website or ecommerce store means that you can sell products all the time - not simply between the 'normal' working hours.

An online store can mean a dramatic boost in sales, especially when you factor in additional customers who are not restricted by geography. Your online presence also supports marketing campaigns, customer service, client relationship building, brand recognition, and almost every other element of the revenue stream.

Combining your website with marketing tools, like email marketing, helps you reach new customers and generate repeat business.

8. Customer visibility

If you don't have a website for your business, the chances of showing up on any search engine results page are nil.

But if you have a site, you can optimise it for search engines, thereby increasing your chances of appearing at the top of Google's results and getting more visibility with potential customers.

9. Create an internal asset for your staff

In addition to helping customers, your business website can also benefit your own employees.

You can create an 'intranet' with self-service videos, instructional materials, or even internal forms to help your team learn everything they need to know when they require it.

10. Use it as a showcase for your wares

Not only can you display your products or outline your services in detail with beautiful images, but you can provide short video tutorials or downloadable PDF instructions to give hesitant customers no reason to go elsewhere to purchase.

Checkout our listings here
Ab Assets/Broker Avatar

AnyBusiness.com.au

Curtis is a leading expert in the business-for-sale industry, serving as a senior content creator at anybusiness.com.au.

With a career spanning over fifteen years, Curtis has accumulated extensive knowledge in the domain of business sales, acquisitions, and valuations. His deep understanding of market dynamics and his ability to translate complex industry jargon into accessible insights make him a trusted resource for entrepreneurs and business owners looking to buy or sell businesses.

Related articles

24/07/2025 by AnyBusiness.com.au
For many Australians, the dream of owning a small business is about more than just profit, it's about freedom, purpose, and building something to call your own.Despite some conjecture to the contrary, in 2025, market conditions are aligning to make this an especially smart time to step in and buy an established small business.Whether you're an aspiring entrepreneur, an investor looking to diversify, or a corporate professio...