Published on 16/03/2019 by Any Business.Com.Au

Your Small Business Journey: Get in the Zone with a Fitness Franchise

It's no secret that Australians are well and truly engrossed in the current wellness trend, specifically health and fitness.

There's an abundant amount of fitness brands out there to choose from, whether you are someone looking to improve their general health or a budding small business owner looking to take that first franchise step and become the decider of your own destiny.

If you're the latter – how do you find the right fitness franchise for you?

Australia's newest group personal training specialists, Coaching Zone are fresh on the gym scene and according to a spokesperson are "here to mix things up, combining tailored group personal training with nutrition and support to help people reach their goals".

The Coaching Zone approach to fitness was first conceived in 2016 when the group set out to expand an already booming fitness network, known as Genesis Health and Fitness, by introducing a group personal training product that puts the member first and provides a level of care and coaching that cannot be found at your average fitness location.

Fast forward to 2019 and Coaching Zone studios are popping up around the country after launching their first franchise in 2018, the success of which was backed by the brand's founder, Belgravia Health and Fitness - a company with a national portfolio of brands and 20 years' industry experience.

Coaching Zone is heavily focused on providing members and coaches with the tools they need to achieve their goals, whether it be as a client or as a franchise owner.

According to the Coaching Zone spokesperson, the brand is now ready to accelerate its position in the franchise market and has partnered with franchise experts, DC Strategy to "expand its presence beyond its already-existing 30 locations Australia-wide".

As a result, The Coaching Zone Network is now searching for personal trainers who are ready to go out on their own, or fitness fanatics who are passionate about the industry and are ready to take the reins of their own small business.

The Gyms and Fitness Centres industry has strongly grown over the past five years while undergoing considerable structural change.

The emergence of budget gym chains and premium functional fitness gyms has stimulated most of the industry's growth.

Gym franchises in particular have undergone exceptional growth over the five-year period, attracting new customers with their affordability and accessibility.

The rapid growth of functional fitness-based gyms has attracted affluent and time-poor consumers, and supported industry revenue growth.

Overall, industry revenue is expected to grow at an annualised 4.8% over the five years through 2018-19, to $2.5 billion.

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AnyBusiness.com.au

Curtis is a leading expert in the business-for-sale industry, serving as a senior content creator at anybusiness.com.au.

With a career spanning over fifteen years, Curtis has accumulated extensive knowledge in the domain of business sales, acquisitions, and valuations. His deep understanding of market dynamics and his ability to translate complex industry jargon into accessible insights make him a trusted resource for entrepreneurs and business owners looking to buy or sell businesses.

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