A Rare Freehold Caravan Park and Tourism Gateway in Victoria’s High Country

Business ID: XB165156

Lifestyle and Tourism Opportunity with Immediate Upside - $1.9 million

Positioned at the gateway to Victoria’s iconic High Country, Licola Village Store and Holiday Park presents a rare opportunity to acquire a freehold tourism asset with multiple income streams and significant repositioning potential.

Located approximately 3 hours from Melbourne and set along the Macalister River, this asset combines natural appeal with further expansion opportunity — offering a strong foundation for an experienced operator or lifestyle investor.

Key Investment Highlights

- Standalone Business plus Freehold Land

- Existing site layout and infrastructure

- Freehold land holding (~3 acres) with established caravan park and general store infrastructure

- Gateway location to Alpine National Park and Victoria’s High Country tourism routes

- Riverfront setting attracting campers, 4WD travellers, anglers and adventure tourists

- Multiple income streams: caravan sites, camping, retail (general store), fuel services

- Significant scope to upgrade, reposition or expand (STCA)

With increasing demand for nature-based tourism and regional experiences, Licola serves as a key access point into Victoria’s alpine and wilderness tourism corridors, with strong year-round appeal.

The asset is ideally positioned for:

- Caravan park expansion

- Boutique eco-tourism offering

- Adventure tourism basecamp

- Integrated retail + hospitality uplift

The opportunity will be suitable for:

- Caravan park operators seeking expansion

- Tourism groups and regional accommodation operators

- Owner-operators seeking a lifestyle + income asset

- Investors targeting under-utilised regional tourism assets

For Sale : $1.9 million for freehold and business

Information available to qualified parties upon request Confidentiality Agreement required

Property Code: 4615

For more details, please email broker or call agents.