Sold business 3469194
Business NO.:
3469194
Status:
Active
Price:
Freehold Going Concern - $8,495,000
Updated on:
07/08/2026

FREEHOLD - Hara House, Bright VIC - 1P0613

Motel | Business for Sale | Bright

MHB is positively thrilled to present the freehold going concern sale of Hara House, Bright.

A rare example of hospitality excellence and execution – A unique benchmark accommodation precinct with no detail overlooked or expense spared.

Key Features:

* 22 magnificently appointed rooms and suites, infusing modern mid-century architectural designs with nostalgic Australian influences – a work of art and creative genius.

* Strong lifestyle-focused guest proposition featuring high end, resort-style facilities – pool and bar, sauna, tennis court, firepit, bikes and onsite spa.

* Full restoration undergone in 2022 - to create Bright's first boutique style hotel - a space that's connective, exhilarating and captivating by design.

* Bright is one of Victoria's leading year-round regional tourism destinations, benefiting from a diverse visitor economy across alpine activities, cycling, adventure tourism, food and wine, and a strong events calendar.

* On-site dining and beverage offering via Pepperberry, showcasing modern Australian cuisine, local produce and regional cool-climate wines, providing an additional revenue stream and enhancing the guest experience.

* Top-performing asset with - year on year revenue growth of 10% annually since the 2023 genesis of this masterpiece.

* An AVERAGE DAILY RATE of $270 – with occupancy of 50% demonstrates the growth corridor underway for future business.

* High-performance business model with potential to grow food & beverage and wellness offering.

* Growth opportunity with development approval for 8 extra double story units and a cafe (has since lapsed but option to reinstate).

* Nestled in the heart of North-East Victoria, Bright is one of Australia's most sought-after year-round destinations offering an exceptional foundation for a high-performing motel investment.

To make an enquiry or arrange an inspection, contact Dan McDonald direct on

.

For more details, please email broker or call agents.