A Collie Institution with a Newly Added Accommodation Income Stream

Some venues are simply places to eat and drink. Others become part of a town's identity. The Vic is firmly in the second group.

Set on Collie's main street, The Victoria Hotel brings bar trade, meals, functions, entertainment and community connection together under one recognisable name. Now there is another income stream to build: ten furnished accommodation rooms that have only recently been added to the operation.

That matters. The rooms are not a mature line of income already baked into the supplied annual figures. They are an operating platform the next owner can shape, market and grow. For a capable hospitality buyer, the opportunity is to acquire an established venue and develop a new revenue stream from day one of ownership, subject to the usual approvals, lease and operating checks.

A business with more than one reason to visit

The Vic is designed around the way a regional hotel actually earns. The public bar and service areas support everyday trade. The commercial kitchen and dining spaces provide a food offer. Pool, entertainment, function and outdoor areas create reasons for groups to stay longer and return. The rooms add a different customer altogether — workers, contractors, trail visitors, families and regional travellers looking for a central Collie base.

The result is not a one-dimensional hospitality business. It is a venue with four connected pillars: drinks, food, functions and stays.

The accommodation upside is the headline

The ten-room platform is the standout opportunity. Seller correspondence records seven queen rooms and two double rooms with shared bathrooms, plus a larger family-style room with a lounge, kitchenette, bedroom and ensuite. Proposed room rates have also been supplied for review, but occupancy, achieved rate and forward-booking evidence still require confirmation.

For the buyer, the strategy is clear: establish professional distribution, present the rooms consistently, build direct and online bookings, secure appropriate workforce and group demand, and create simple stay-and-dine or event packages. Because the room income has only recently commenced, the buyer has scope to build the systems, reputation and channel mix around it. This is genuine upside, not a mature stream being sold at its peak.

A substantial platform already in place

The seller's plant and equipment schedule records a broad hospitality fit-out across the kitchen, bars, dining, accommodation, balcony, outdoor and entertainment areas. Final inclusions, ownership, condition and encumbrances remain subject to the sale contract and due diligence, but the practical point is strong: this is an operating hotel platform, not an empty shell requiring a buyer to start from scratch.

The current team gives the incoming owner an established workforce to assess and shape. Ideally suited to a hands-on publican, hospitality couple or owner-operator who can be visible in the venue, lead the team and connect the four income streams. A regional hospitality group with management and purchasing systems may also see strategic value. But equally as appealing to a hands off owner placing the venue under management.

Areas where you can add value

- Build room occupancy through online travel channels, direct booking and contractor relationships

- Package accommodation with dining, events, trail weekends and group stays

- Grow private functions, community events and entertainment programming

- Tighten menu engineering, rostering, purchasing and stock control

- Use the venue's distinct spaces to match quieter trade, dining, sport and functions

- Strengthen digital content, review management and repeat-customer marketing

- Develop a clear calendar around local events and regional project activity

History, presence and a clear next chapter

The Victoria Hotel occupies a prominent position at 119 Throssell Street in the heart of Collie. Its long-standing hotel identity, distinctive frontage and community familiarity give the next owner something that takes years to create: recognition.

The offer is the business and leasehold interest only. The freehold land and building are not included. The business is being sold as an offers campaign plus stock at value, subject to the final contract, agreed assets, lease assignment, landlord consent and independent buyer due diligence.

Financial information is available only through the approved confidential process. Earlier supplied periods show a history of profitable trading; current financial, lease, employee, licence and accommodation information must be verified before buyer release.

The buyer is not just acquiring a pub. They are stepping into a recognised Collie venue with the operating base already in place and a ten-room accommodation stream that has only just begun. That is the opportunity.

For more details, please email broker or call agents.