THE JEFF MORGAN GALLERY & PANORAMA CENTRE

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Hawker, South Australia

The Jeff Morgan Gallery & Panorama Centre is one of Australia's most unique privately developed tourism attractions.

Established over more than 30 years by panorama artist and OAM recipient Jeff Morgan, the attraction has grown into a remarkable destination experience attracting visitors from throughout Australia and overseas. Far more than an art gallery, it combines world-class panoramic artworks, museum-quality collections, heritage displays, historic vehicles and extensive intellectual property into a visitor experience unlike anything else in Australia.

The attraction occupies two freehold titles and features the famous Wilpena Panorama, Arkaroola Panorama, Ron's Creek Panorama and the unique Shearing Shed Gallery, together with extensive displays of rocks, minerals, gemstones, fossils, glassware, ceramics, collectables and heritage memorabilia. Collections include more than 2,500 decorative plates, approximately 1,000 biscuit tins, historic vehicle displays and much more.

Visitors follow a carefully designed self-guided route through multiple themed buildings, immersive dioramas, landscaped gardens and covered walkways. Many visitors return year after year and introduce family and friends to the experience. The attraction has generated forty-two visitor books filled with comments such as "Amazing", "Wow", "We've never seen anything like this" and "I ran out of wows."

The sale includes freehold property, major artworks, extensive collections, trading stock, reproduction rights to more than 30 years of Jeff Morgan artwork and continued use of the Jeff Morgan Gallery name.

The business has operated profitably for more than three decades and enjoys a strong reputation built largely through word-of-mouth promotion and repeat visitation. Despite its size, it is efficiently operated with low staffing requirements and modern infrastructure .

This is a rare opportunity to acquire a completed tourism destination developed over a lifetime and offering significant potential for future growth.

Visitors arrive expecting an art gallery and leave having experienced one of Australia's most memorable tourism attractions.

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