Baby & Maternity Retail Store for Sale- Mornington Peninsula
Baby & Maternity Retail Store - Mornington Peninsula
$ 245,000.00 | 18 Years Established | Prime Main Street Location
THE OPPORTUNITY
A rare chance to own an 18-year-old, fully established baby and maternity specialty store in one of Victoria's fastest-growing coastal communities. Located on Mornington's busiest retail strip, this genuine Walk-In Walk-Out (WIWO) opportunity comes complete with all stock, fittings, fixtures and assets included in the asking price - along with a loyal customer base, premium international brand accounts, and a vendor who is retiring after nearly two decades of building the brand, genuinely committed to a smooth, supported handover.
Fully fitted, fully stocked, and trading seven days a week - everything is included. Simply walk in and start trading from day one.
WHY THIS BUSINESS STANDS OUT
- True WIWO sale at $245,000 - asking price is fully inclusive of all stock, shop fit-out, IT equipment, security systems, fittings and fixtures across 260sqm - no hidden extras, no additional costs
- 18 years of brand equity and a loyal customer base that keeps coming back
- Prime Main Street position - high foot traffic, strong visibility, surrounded by complementary retail and hospitality
- Premium, hard-to-replicate product range - established accounts with sought-after international baby and maternity brands
- Low competition - specialty baby retail remains an underserved niche on the Mornington Peninsula
- Strong lease security - approximately 9 years remaining
- Genuine work-life balance - structured 7-day trading hours with no late nights
- Thriving coastal location - strong population growth, young families and year-round tourism driving consistent demand
- Supported transition - vendor available to assist and train the incoming owner
GROWTH OPPORTUNITIES
- Launch or grow an e-commerce channel to reach customers well beyond the local market
- Add complementary categories such as nursery decor, baby gifts and educational toys
- Introduce a loyalty program to boost repeat spend and average basket size
- Tap into the Peninsula's growing population of young families
- Expand the supplier portfolio to reach a broader customer demographic
ASKING PRICE: $245,000 - Walk-In Walk-Out (WIWO)
Inclusive of all stock, fittings, fixtures and assets. No additional costs.
Full financial information available to qualified buyers on execution of a confidentiality agreement. All enquiries handled in strict confidence.
MERCURY SELLING AGENT
Jennifer Angsiting
Office:
DISCLAIMER:
Mercury Business Sales and Valuation and/or their agents, for themselves and for the vendor of this business for whom they act give notice that (i) All information given in relation to this business, whether contained in this document or given orally, is given without responsibility, (ii) Intending purchasers should satisfy themselves as to the accuracy or truth of all information given by their own inspections, searches, inquiries, advices or as is otherwise necessary. (iii) No person in the employment Mercury Business Sales and Valuation has any authority to make or give any representation or warranty.
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