Longstanding Motorcycle Apparel Brand | Western Sydney

Available for acquisition is an established Australian e-commerce business specialising in motorcycle clothing and accessories, operating from a warehouse and showroom in Western Sydney.
Founded around 2010, the business has grown over approximately 15 years into a recognised brand serving around 30,000 customers across Australia, New Zealand and select international markets. The brand is known for its "old-fashioned customer service", as evidenced by a 4.8 out of 5 rating based on 250+ Google reviews

The business offers approximately 100 products across leather and textile jackets, vests, pants, gloves and accessories, positioning the brand at the premium-value intersection with genuine leather construction, protective armour and independent MotoCap safety ratings. It holds panel supply positions with multiple Australian state and territory police motorcycle divisions, including NSW Police, Australian Federal Police and Tasmania Police, providing recurring B2B revenue independent of consumer marketing spend.

Operations are lean and well-documented, supported by approximately 100+ SOPs and a fully integrated technology stack. Moreover, the business can be relocated within the Sydney region or anywhere in Australia without much effort.

Overall, this is a compelling acquisition for a purchaser with experience in e-commerce, the motorcycle or powersports sector, or consumer goods distribution. Multiple near-term growth pathways remain available to an incoming owner!

*** Please note: We have used stock photos to protect the confidentiality and goodwill of the business. The pictures are indicative only.

For more details, please email broker or call agents.