Published on 06/10/2018 by Any Business.Com.Au

Will Facebook advertising work for my business?

The choice of social media channels can be overwhelming, but if used wisely, social media can be a powerful business tool.

No doubt, as you're scrolling through your Facebook page on an almost daily basis, you will have noticed numerous 'suggested' posts or advertisers that Facebook believes is specific to you – these are Facebook ads – used by businesses to target the audiences they are trying to reach.

With over 15 million Australians currently using Facebook, the social media giant's advertising suite is fast becoming a must use tool for small businesses who are looking to increase:

  • Brand awareness
  • Lead generation
  • Bookings/enquiries
  • Online sales for retailers
  • Promote one off sales events

Facebook lets businesses create their own pages and profiles, build networks and share readily available information to current and potential customers which is ideal for:

Brand development

Using social media allows your customers to connect and interact with your business on a more personal level. If you already have an established brand, Facebook advertising might be an opportunity to further develop your brand and really hone in on your focus audience.

Attracting customers

Facebook advertising can be a good way of attracting new customers. For example, when considering advertising campaigns, you could try to attract an audience with promotions or giveaways.

Once you have a good following you can focus on more personalised social campaigns to encourage them to stay.

Taking it a step further, Facebook advertising allows you to go in-depth in terms of targeting an audience that is relevant to you, your product and your business identity.

Unlike some other forms of digital/online advertising, Facebook can help you target your audience based on:

  • Gender
  • Location
  • Hobbies/Interests
  • Page Likes
  • Website Visits
  • Online Behaviour
  • Status
  • Beliefs
  • Engagement

Widely used amongst online and instore retailers, Facebook also has its own re-marketing/re-targeting feature that allows you to build custom audiences based on your user's behaviour on your Facebook page, engagement with ads, Video views and website visits.

This allows you to better tailor your advertising and messaging based on where a user is in the decision making process and buying cycle.

When used effectively, Facebook advertising can have all the benefits of word of mouth, just on a much larger scale!

Checkout our listings here
Ab Assets/Broker Avatar

AnyBusiness.com.au

Curtis is a leading expert in the business-for-sale industry, serving as a senior content creator at anybusiness.com.au.

With a career spanning over fifteen years, Curtis has accumulated extensive knowledge in the domain of business sales, acquisitions, and valuations. His deep understanding of market dynamics and his ability to translate complex industry jargon into accessible insights make him a trusted resource for entrepreneurs and business owners looking to buy or sell businesses.

Related articles

10/05/2019 by AnyBusiness.com.au
As the countdown to the Australian Federal Election makes its way inside 2 weeks, there's been much conjecture as to what tax cuts, exemptions or implications will be of the best benefit to small business owners and operators.Bill Shorten launched Labor's election campaign with promises of tax breaks for small businesses that hire young or older employees in a bid to boost the fortunes of the long-term unemployed.How does t...